Set the brief before watching prices
Write down your required seats, boot space, journey pattern, transmission and maximum overall budget. Separate essentials from preferences. Comparing vehicles with different engines, trim, mileage or history as if they were identical can make a headline discount misleading.
Compare like for like
Record the asking prices of genuinely comparable vehicles and the date you checked them. Include preparation, tyres, servicing due, insurance and collection costs in your comparison. An advertised price is not evidence of the eventual transaction price.
Allow time for the checks
Do not let the end of a month, a promotion or another alleged buyer replace due diligence. A useful buying window is one in which you can inspect the vehicle, understand the documents and organise payment without pressure. Get any offer and expiry conditions in writing.
For dealers replacing stock
Consider your stock mix, preparation capacity, holding costs and realistic exit options. A low purchase price is only one part of the decision. Set your buying limit before negotiating and do not rely on a guaranteed resale margin.
Further information
Rules and individual circumstances can change. Check official guidance and obtain professional advice where needed.